Sussex Announces RDF Group As Sponsor
Sussex County Cricket Club (SCCC) today announced the biggest sponsorship deal in the club's history that sees IT service company, RDF Group (RDF), appointed as the club's main sponsor for the next three years.
For the first time, Sussex has secured a sponsor for the entire club including the Sussex Cricket Academy, Youth, Women's and the Visually Impaired squads as well as the double-winning First Team.
Club Chief Executive, Gus Mackay said, "With such an outstanding year behind us, we had several companies express serious interest in sponsoring Sussex for the next few years. However, the board looked at each potential sponsor very closely and we are delighted to announce RDF Group as our main sponsor."
Mackay continued, "As well as being a successful and well established local company, which was important to us, RDF are tremendous long-term supporters of the club. They have sponsored our indoor school and Academy and the Youth, Women's and Visually Impaired squads for the past three years, facilitating the club to go further with our support for young players in the county than ever before. This support has enabled us to continue to develop superb young players, many of whom will make their debut for Sussex in the next few years making RDF's sponsorship of the
entire club very special."
Founded in 1994, RDF Group plc is a company dedicated to providing high quality managed IT services and recruitment services to their growing portfolio of both local businesses and blue chip clients. From a standing start, the company currently has a turnover in excess of £20 million and has more than doubled its turnover in the most recent trading year. RDF currently has a staff of over 300 across the UK, including 120 in Brighton.
RDF also provides IT recruitment services for high value contract and permanent staff for clients. Clients include Northern Rock, National Australia Group, Sky TV and a large number of other blue chip companies, many of whom have been clients of RDF for several years and have gradually increased the value of their contracts to substantial levels with the Group.
During the first six months of 2006, RDF has opened new offices in Bristol and London, whilst investing further in their Head Office in Brighton and regional development centre in Livingston, near Edinburgh.
The total value of the deal has not been disclosed but it is said to be the most significant sponsorship deal negotiated by the club. There is no doubt that the announcement is popular with both the players and the public as the RDF deal includes school based roadshows and the funding of community coaching and other initiatives for grass roots cricket in Sussex.
Chief Executive of RDF, David Wood said, "RDF is delighted to have been given the opportunity to support Sussex County Cricket Club as main sponsor. Although we have supported the Academy, Youth, Visually Impaired and Women's sections for the past three years, we see this as something of a coup. To be selected by the national champions and double winners as their main sponsor for the next three years is a proud day in our company's development. RDF is committed to cricket in Sussex at all
levels and we look forward to increasing our links with the local business community.
We are very pleased to have the opportunity to sponsor the club from top to bottom."
Chris Adams, Sussex captain, said of the new sponsor, "RDF Group has been a superb supporter of the club for many years and I am delighted that they now hold the position as our main sponsor. Their active support as well as financial sponsorship is crucial in enabling our younger players to develop as well as being vitally important to the first team who are absolutely committed to giving the club and RDF the success on the field that we have enjoyed in 2006. We are delighted to have RDF on board, as
Dave Wood and his team are part of the family already. RDF is more than just a sponsor - they really care about the club and grass roots cricket."
The new SCCC shirt went on display for the first time today, with the Chief Executive's of SCCC and RDF, Gus Mackay and David Wood respectively, unveiling the shirt.
Sussex Shirts - Four Day Shirt
The new home shirt is traditional white, with the new RDF logo (unveiled for the first time today) on the front of the shirt, the collars and across the shoulders.
Twenty 20 Shirt
The Twenty 20 shirt is royal blue with yellow trim and navy detail with the RDF logo central, the Sussex Sharks logo on the left hand side of the chest and a large Sussex Sharks logo on the reverse.
The ECB shirt is navy with yellow trim and royal blue detail on the arms and side of shirt, with the RDF logo central, the Sussex Sharks logo on the left hand side of the chest and a large Sussex Sharks logo on the reverse.
Pro 40 Shirt
The Pro 40 shirt is navy with yellow trim. The RDF logo is central, the Sussex Sharks logo on the left hand side of the chest and a large Sussex Sharks logo on the reverse.
RDF Group's main sponsorship of SCCC begins with immediate effect and runs through until the end of the 2009 season. David Wood concluded, "Supporting cricket at all levels within Sussex is something RDF is very proud of. The players and staff are a credit to their club and their community. Cricket gives tremendous pleasure to many different people on many different levels and we are delighted to be able to play a small part in their enjoyment and Sussex's tremendous success."