Indian batsman Sachin Tendulkar has been named as the International Cricket Council's (ICC) Ambassador for the 2011 World Cup.
The tournament, now just 100 days away, begins on 19th February and is to be hosted by Bangladesh, India and Pakistan and Tendulkar, who made his international debut at the age of 16 in 1989, has been chosen as the ambassador due to his standing in the game.
He will be asked to promote a number of events and support ICC initiatives as he prepares to play in his sixth World Cup - a record he will share with Pakistan's Javed Miandad.
“There are just 100 days to go and I am really looking forward to playing in another Cricket World Cup,” Tendulkar said.
“In terms of limited-overs cricket, the ICC Cricket World Cup is the highest level you can play so it is always a thrill to take part in such an important and widely followed event.
“The fact that the 2011 event will be staged here in the sub-continent makes it even more special for me and I am keen to ensure we play well. As a team we would be doing everything we can to win the world cup on home soil."
ICC Chief Executive Haroon Lorgat added: “We are very lucky to have such an extraordinary player as Sachin supporting our flagship event.
“I don’t think any other player has inspired a nation like he has and the respect and affection he enjoys goes way beyond his native India. Many other athletes and sports fans around the globe admire what he consistently achieves and what he does for cricket.”
© Cricket World 2010