Lancashire County Cricket Club is normally known for breaking cricket records but thanks to The Point, Emirates Old Trafford’s conference and events venue, the club has earned a place in the record books for hosting the largest cereal breakfast.
The record attempt, recently confirmed by Guinness World Records, was held at The Point on June 24th, the day that the London 2012 Olympic Games Torch Relay passed through the Borough of Trafford, and an impressive 986 people took part in the record-breaking meal.
Commenting on the world record LCCC Foundation Director, Michelle Carney said: “We were pleased to host this World Record Breaking event in The Point. Despite a very early start and a very wet day, the community turned out in their droves to support the Torch Relay, enjoyed the family fun day at LCCC and enjoyed breakfast, whilst becoming world record breakers.”
Michelle added: “We hope to have many more community events here at Emirates Old Trafford in the future, as part of our commitment to inspire communities through cricket."
The attempt on the record followed the spectacle of the torch relay, which saw torchbearers including Sir Bobby Charlton carrying the flame in Trafford in the run up to the Olympics.
Visitors were then invited to celebrate the historic event by joining a morning of sporting fun at LCCC which included a race between some of Greater Manchester's favourite mascots and the 'breakfast munching' world record attempt in The Point.
Partner organisations in the area fully supported the event, with Kellogg's providing the breakfast and Tesco part-funding the event, while The LCCC Foundation organised and ran the events on site, with Trafford Leisure Trust, Salford City Reds Foundation, Lancashire Cricket Board and The Manchester United Foundation organising sports activities and Greater Manchester Police providing an independent adjudicator for the record-breaking munch.
The record usurps the previous record of 648 participants eating breakfast at an event in New Zealand last year.