06 March 2014
Friday 28 September 2007
Thwaites Step Up Support Of LCCC For The Next 2 Years
The Blackburn based brewer’s Lancaster Bomber brand will now be on the front and back of all Red Rose shirts for the first time next season, as the company steps up its support for the title chasing side.
Prior to this agreement, Thwaites has supported the club for over a decade, providing beers, taking out stand sponsorship and organising an annual testimonial dinner at the club, Lancaster Bomber was also featured on the back of players’ shirts this season.
Lancashire County Cricket Club’s Chief Executive, Jim Cumbes is delighted with the new 2-year sponsorship agreement and looks forward to continuing a long association with Daniel Thwaites Brewery:
“Thwaites have been great supporters of the club for many years as well as our official suppliers for the past decade.
“In addition, they have been great supporters of the club in a cricketing sense and indeed great supporters of cricket throughout the country.
“We are delighted they have strengthened their ties with us and we look forward to working in partnership with them in what we hope is a long and fruitful association for both parties.”
On negotiating this new sponsorship deal, Lancashire’s Commercial Director Geoff Durbin added:
“I remember Brian Jenkins asking about sponsoring our first team shirts many years ago, and I know how much this agreement means to him and everyone at Thwaites.
“Their relationship with Lancashire, as both supplies and sponsors, is arguably unique within UK sports sponsorship, and we look forward to promoting the Thwaites’ brands to great effect over the next two seasons.”
Despite Thwaites being the club’s main shirt sponsor next season, the Club and Thwaites have taken the unprecedented step of leaving the Thwaites logos off Junior Representative team’s and Junior Replica shirts, in line with the company’s responsible operating.
Thwaites Sales and Marketing Director Brian Jenkins said:
“Although the new legislation with regard to alcohol advertising around juniors does not affect us at this stage, we still fill it is inappropriate to name our beer on the under-18 side’s shirts.
“We are immensely proud of our reputation both a responsible brewer and as a valued partner of LCCC and with that in mind we felt that, regardless of additional exposure opportunities, this was exactly the right decision to take.
“As far as I am aware we are the first brewer to decline the opportunity to use their sponsorship in this way and I think it sends out a clear message about our feelings towards responsible drinking.”
© Lancashire CCC
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