Nike has launched "Yards," its next Nike Cricket TV spot. The new short brings to life the Just Do It attitude that exists throughout street cricket across India. It seamlessly captures the relationship between the raw street-style of cricket played by youth all over India and the bold, best-of-class cricket played by Team India itself. The 60 second clip takes the viewer on a visual journey by bringing to light the spirit and the passion of the game while showcasing the connection between the two styles of play. At centre stage of "Yards" are the heroes of street cricket: the local youth who live and claim their 22 yards all over India.
31 March 2011