Indian batsman Virat Kohli has joined forces with authentic sports brand adidas, following in the footsteps of Sachin Tendulkar.
Tendulkar's own association with the brand has lasted 16 years and Kohli going 'all in' with adidas was introduced at a special event at the Talkatora Stadium.
A blitzkrieg performance of speed, skill and energy introduced Kohli, who said:
"I am all in with adidas! I have always been a big fan of the brand and their amazing products. I'm looking forward to getting on with my game in the 3-stripes."
Kohli was welcomed by a special message from Tendulkar, who spoke about his own association with adidas and told Kohli he was looking forward to seeing him perform in the famous three stripes.
"Virat is a world-class athlete, supremely talented and extremely passionate about the game," Tushar Goculdas, Brand Director, adidas India said.
"We are proud to have Virat join team adidas and believe this partnership will empower him to continue delivering stellar performances on the pitch, with our cutting-edge products.
"Off the field, Virat will express his unique sense of style through our iconic streetwear brand, adidas Originals."
© Cricket World 2013