Thursday 1 March 2007 

Warwickshire CCC Announces Masterplan

Warwickshire CCC Chief Executive Colin Povey has unveiled preliminary plans for the future development of the Edgbaston site as the Club enters its 125th Anniversary year.

The plans are being put in place to secure the long-term future of international cricket at Edgbaston. The staging of international matches at Edgbaston generates in excess of £10 million per annum for the local economy and the venue is the epicentre of cricket in the Midlands. Edgbaston is extremely popular because of its central location, great transport links and the ethnic diversity of its crowds. Edgbaston also holds the mantle of being England’s luckiest ground with wins coming more often here for Team England than at any other ground.

In recent years, Warwickshire CCC have been mindful of other developments within the cricket world. The emergence of smaller county grounds bidding for the right to stage international cricket has forced more established venues such as The Oval and Headingley to undertake extensive ground development and refurbishment in order to extend their staging agreements with the England & Wales Cricket Board. Edgbaston’s current staging agreement expires in 2010 and the development plan aims to ensure Edgbaston further enhances its reputation as one of the premier venues in world cricket.

Birmingham City Council is fully behind the scheme to regenerate the stadium and surrounding area. Councillor Ken Hardeman commented, “This is great news for the city as a whole. International cricket is a great asset to Birmingham and it is crucial that we do not lose such an important part of our history and sporting culture. We fully recognise the value of sports–led regeneration and are keen to work with Warwickshire to help them develop state of the art sporting and spectator facilities. This can only be seen as a positive move for Edgbaston, the City of Birmingham and our promotion of world class sporting events.“

Colin Povey is excited for the future, “We’ve been delighted with the response from the Council. The proposed plans will compliment the Edgbaston Mill development which is already starting to take shape across the road. Obviously, this is just the start of the process and we will be consulting with the local residents and other interested parties in the months ahead. We are confident that this regeneration will provide enhanced facilities and benefit the local community. The fulfilment of our dream is some way off but it is great to have a project of this magnitude in the pipeline.”