Thursday 23 August 2007 

Warwickshire CCCC Hands VCCP Its Campaigns

Warwickshire County Cricket Club, aka The Bears, has appointed Vallance Carruthers Coleman Priest, VCCP, to be its retained marketing and advertising agency to oversee a number of imminent projects including advertising next year's major international fixtures which comprise of a test match against South Africa and a one-day international with New
Zealand, along with creating awareness of the County's sponsorship opportunities over the next three years.

As Edgbaston is one of the test match grounds hosting the Ashes in 2009, VCCP will be running a series of campaigns to demonstrate how major brands can achieve successful exposure at the ground over the next three years. Alongside this, the County has identified the need to position Edgbaston as an all-year round venue VCCP's remit also includes establishing the Club's brand proposition and creating a new corporate style - all designed to assist in attracting sponsorship involvement with the Club.

James McLaughlin, Commercial Director of Warwickshire County Cricket Club says: "The modern cricket landscape dictates that there is a greater commercial element; in order for this to be achieved clubs need to have a firm commitment to and vision for their brands so that complementary brands and services can thrive through their sponsorship associations."

Cliff Hall, Director of VCCP believes that the opportunities in cricket have grown dramatically over the last few years. He says: "Clubs like WCCC are exceedingly well placed to capitalize on the expansion of sports sponsorship. Those clubs which have developed a clear positioning should attract premier brands."