Warwickshire County Cricket Club has renewed its long-standing partnership with Birmingham-based skincare specialists sk:n, as its primary sponsor for the LV County Championship shirt for the 2012 season.
Warwickshire - who finished as runner-up in the LV County Championship last season - have been working with sk:n for four years, and the new activation package includes use of the new conference and banqueting facilities that were built as part of the recent £32 million redevelopment of the Club's Edgbaston Stadium.
Andy Randall, Managing Director at sk:n, said: "Working with Warwickshire has opened new opportunities for the sk:n brand, such as our role with the Professional Cricketers Association, where we now run consultancy sessions at each of the 18 First-Class Counties.
"Our partnership has gone from strength to strength, and it's fantastic to associate ourselves with one of the most successful county cricket clubs of the last 25 years. We're very excited about continuing our partnership with the Club and wish Ashley Giles and the team a very successful 2012."
sk:n has more than 35 skincare clinics around the UK - including 11 in the Midlands - that offer a variety of treatments and branded products.
Darren Andrew, Sales & Sponsorship Manager at Edgbaston, said: "Our playing staff and members have both benefitted from sk:n's extensive range of products for protection from the sun throughout the summer months, and I'm sure they will be delighted at the partnership being extended.
"We work incredibly hard for our commercial partners to firstly ensure that there is a perfect fit with the Warwickshire and Edgbaston Stadium brands, then deliver an activation package that meets their criteria. sk:n has utilised many of Edgbaston's facilities during our partnership and we look forward to working with them again throughout 2012."