Wheyhey protein ice cream has been developed as a sweet treat for athletes, including cricketers, that doesn't require hours of hard work to burn off.
The sweetness and flavour comes without all of the sugar, fat and calories that regular ice cream contains.
Instead, it is made from high quality whey-based protein isolate so is low in fat, contains no sugar, no gluten and each 150ml tub contains just 165 calories.
Wheyhey is therefore ideal for complementing your diet, satisfying any cravings for sweet food and aiding your fitness regime.
22 grams of protein in each tub is the equivalent to a chicken breast which supports lean muscle growth and muscle recovery; so next time you finish a workout and fancy something sweet afterwards, grab a cool tub of Wheyhey and help your muscles rebuild and recover quickly.
It is already a favourite with athletes and models including Wales and British & Irish Lions rugby captain Sam Warburton.
It is available in three flavours - vanilla, strawberry and chocolate - and is the perfect way to incorporate protein into your diet in a fun and tasty way.
"Incorporating protein into a tasty treat such as Wheyhey is a brilliant idea and makes protein more accessible to a wider audience," Lee Constantinou, a fitness expert at Holland & Barratt said.
"Protein is crucial for those looking to increase muscle as well as for those who are simply looking to improve overall health," he added.
Wheyhey ice cream costs £2.50 for a 150ml tub or £6.50 for a 500ml tub and is available at Ocado, Holland & Barratt, Wholefoods, Planet Organic, As Nature Intended, GNC, Urban Kitchen, Fitness First and Virgin