Woodworm, the iconic global cricket brand, today announced the sponsorship of a team of international cricketing giants in the Hong Kong Cricket Sixes - with the unveiling of the Woodworm All Stars.
Sri Lanka's Sanath Jayasuriya and Pakistan's Shahid Afridi, two of the most destructive batsmen in the history of limited over cricket, will lead the Woodworm All Stars' charge in a tournament first played in 1992 and broadcast globally into more than 100 million homes worldwide.
Joining Jayasuriya and Afridi in the Woodworm All Stars line-up is one of the world’s fastest bowlers together with Australia’s Shaun Tait, South Africa’s Herschelle Gibbs, New Zealand’s Lou Vincent, India’s Piyush Chawla and the International Cricket Council’s Affiliate Player of the year, Ryan ten Doeschate of The Netherlands.
Unveiling his stellar line-up of stars, Woodworm CEO Simon Millington said:
"This is unbelievably exciting for Woodworm. To have two such incredibly destructive batsmen as Sanath and Shahid on board is fantastic and to back them up with equally explosive players like Shaun and Herschelle means the Woodworm All Stars are a genuine world class team.
"The Hong Kong Sixes is a festival of super-fast cricket and a celebration of big-hitting, which is completely in tune with our brand as we are recognised globally for producing some of the most powerful bats in the industry. The Woodworm All Stars will serve up a feast of exciting cricket in this unique event. We are absolutely thrilled to be involved."
The Hong Kong Cricket Sixes, being played at the magnificent Kowloon Cricket Club from October 28-30, is fully sanctioned by the International Cricket Council and backed by the boards of the Test-playing nations.
It is the longest-running, best-established and most high-profile sixes tournament in the world with fast and furious action in a festival atmosphere featuring top international teams, 45-minute clashes, global TV coverage and thousands of dollars in prize money up for grabs.
The Woodworm All Stars will take to the field in Pool A alongside Sri Lanka, New Zealand and Scotland, while other groups include India, Australia, England, Pakistan, South Africa, Bangladesh, Ireland and Hong Kong.
With the support of the Hong Kong Tourism Commission’s Mega Events Fund, the Cricket Sixes 2011 is set to be the biggest and best tournament in the 19-year history of the Tournament.
Added Millington: "We are delighted to be making Woodworm an Official Sponsor of this unique and hugely entertaining event. The opportunity to get our brand featured prominently in more than 110 million homes worldwide is fantastic."
Woodworm is owned by UK-based Sports PLC, one of Europe’s leading online sports and leisure e-tailers. All Woodworm products can be bought at manufacturer direct prices online at www.woodworm.tv for Europe and at
www.oo.com.au for Australia and New Zealand.