Woodworm, a leading UK cricket brand - hailed by test star Graham Onions as makers of 'the best bat in the England dressing room' - has launched three stunning new bats for the 2010 season.
The all-new Woodworm Glowworm collection is spearheaded by the superb Glowworm Mega bat which has been crafted from Grade 4 English willow and delivers outstanding performance and value.
A large middle and light pick up make this a premium choice for any standard of batsman who will appreciate its concave profile, high spine and thick edges. Meanwhile, the addition of pro-facing and a fluorescent toe guard combine to protect and lengthen the life of the bat.
Players will also enjoy supreme feel from the Glowworm Mega - a nine-cane handle allows for optimum flex and delivers maximum power, while the ‘octopus’ style grip is designed with miniature holes which act as air pockets for the ultimate in sweat-free comfort and grip.
Priced just £79.99 (£69.99 junior version) the Glowworm Mega is available in weights 2lb 7oz to 2lb 12oz and suits all players, from conventional strokeplayers to those looking for more limited over firepower.
For cricketers seeking sensational performance on a tighter budget, the Woodworm Glowworm Fizz in senior and junior models is also crafted from English willow and delivers exceptional feel and power for a £44.99 pricetag.
Key features include a bowed, concave profile with expanded sweetspot and thick, contoured edges for controlled hitting power. The light pick-up makes this the perfect choice for the classic strokeplayer.
For 2010, Woodworm has developed a superb entry-level model to its entire collection so anyone can experience the quality and affordability of the Woodworm brand and this comes in the shape of the Woodworm Glowworm Buzz.
Available in senior and junior versions for just £14.99, the Glowworm Buzz bats are crafted from Kashmir willow - a popular alternative wood to English willow - with a multi-piece cane handle designed to absorb shock, fitted toe guard and fluorescent chevron grip.
When it comes to playability, this incredible 'budget bat' has a natural bow which makes for improved balanced and light pick up, thick edges and a huge middle for impressive power and an oval handle to aid alignment and hand position.
It comes fitted with a pro-facing protection system and no oiling is required - just knocking in. The Glowworm Buzz comes in one weight, approximately 2lbs 9/10 oz.
Launching the Glowworm range, Woodworm chief executive Simon Millington, said: "Graham Onions' legendary heroics with a Woodworm bat in the Winter test series against South Africa created huge interest in our brand, so we were determined for 2010 to introduce a collection that gave all cricketers a chance to experience the quality we offer.
"Better players are already aware of the high performance associated with our top iBat range, now the Woodworm Glowworm gives players of all ages and ability the opportunity to own a Woodworm bat - from casual players and juniors right up to experienced club players."
Woodworm is owned by The Sports HQ, one of Europe’s leading online sports and leisure e-tailers, who completed the purchase of the iconic cricket bat and golf company two years ago.
All Woodworm products can be bought online at www.woodworm.tv at manufacturer direct prices.