Yorkshire Bank Takes On 40-Over Title Sponsorship

Yorkshire Bank Takes On 40-Over Title Sponsorship

Alastair Cook poses with the 40-over trophy, which will now be sponsored by Yorkshire Bank

©ECB

Yorkshire Bank has taken over title sponsorship of England's domestic 40-over competition, which will henceforth be known as the Yorkshire Bank 40.

Parent company Clydesdale Bank has been supporting the England and Wales Cricket Board since 2005 and was the 40-over title sponsor from 2010.

"The ECB and the banks are proud of this long-standing relationship, and we look forward to another great one-day competition this summer."

Caroline Darnbrook, Head of Brand at Yorkshire Bank, said: “Clydesdale and Yorkshire Banks have been proud partners of domestic cricket and the ECB for seven years.

"Having had great success with the 40-over competition under Clydesdale Bank’s sponsorship and prior to that with both Banks supporting the Twenty20 competition, we are now looking forward to continuing this relationship and support with Yorkshire Bank, at both professional and community levels of the sport."

Yorkshire Bank will also become the official sponsor of the ECB County Cups at Under-14, Under-15 and Under-17 levels.

© Cricket World 2013