‘Diversity our most powerful strength’ as Proteas Fire up for ICC Men’s Cricket World Cup 2019

‘Diversity our most powerful strength’ as Proteas Fire up for ICC Men’s Cricket World Cup 2019
‘Diversity our most powerful strength’ as Proteas Fire up for ICC Men’s Cricket World Cup 2019

Cricket South Africa (CSA) has launched an inspirational campaign ahead of the ICC Men’s Cricket World Cup 2019 that dares the world to “see what South Africa can be when we are one” – a sentiment that rouses for support for a team that represents South Africans from all walks of life.

Titled #ItsMoreThanCricket, the series of videos celebrate the diversity of the country and especially of the Standard Bank Proteas as South Africa’s secret weapon for the World Cup and beyond.

“There is no other country in international cricket that is represented by such a colourful collective of a people from different walks of life. This alone is an arsenal that uniquely gives us the edge over opponents in the game and inspired the story behind the campaign,” says Kugandrie Govender, CSA Chief Commercial Officer.

The campaign launch video is stunningly narrated by Proteas captain, Faf du Plessis, and tells the story of a country united by its love for cricket and the camaraderie of a team whose purpose is to work on its shortcomings while embracing its strengths as it commits itself to leaving South Africa a better place.

“In launching this drive, our aim is to rehash the message that #ItsMoreThanCricket,” added Govender. “It is a personal commitment by the captain and team to remain passionate about rewriting South Africa’s story in Cricket’s history book and uniting a beautiful country.”

The Proteas #ItsMoreThanCricket campaign will go live on various TV channels and social media platforms from the 9th of May 2019. It will not only ready South Africans for the Cricket World Cup but also maintain the spirit of unity and support beyond the tournament into the new season thereafter.

Fans can also put themselves in line to stand a chance to win 1 of 2 all-expenses paid trips to fuel the Proteas fire live in England. The prize includes return flights to London, accommodation, tickets to the SA vs Australia match at Old Trafford, spending money, gear and much more. To take advantage of this rare opportunity sign up or upgrade to a gold member of the Official Proteas Supporters Club (OPSC). Log on to www.opsc.co.za for more information and to enter. The competition closes on the 19th of May 2019.

The Proteas begin their quest for glory at the global showpiece in the opening match against hosts, England on Thursday, 30 May at 11h30 (SAST).

Follow the Proteas’ journey on CSA’s social media platforms via the #ItsMoreThanCricket and #ProteaFire hashtags throughout the tournament and upcoming season.

Standard Bank Proteas ICC Men’s World Cup squad:

Faf du Plessis (Multiply Titans, capt), Hashim Amla (World Sports Betting Cape Cobras), Quinton de Kock (Multiply Titans), JP Duminy (World Sports Betting Cape Cobras), Imran Tahir (Hollywoodbets Dolphins), Aiden Markram (Multiply Titans), David Miller (Hollywoodbets Dolphins), Lungi Ngidi (Multiply Titans), Anrich Nortje (Warriors), Andile Phehlukwayo (Hollywoodbets Dolphins), Dwaine Pretorius (bizhub Highveld Lions), Kagiso Rabada (bizhub Highveld Lions), Tabraiz Shamsi (Multiply Titans), Dale Steyn (Multiply Titans), Rassie van der Dussen (bizhub Highveld Lions).

© Cricket World 2019