Former England all-rounder Andrew Flintoff has been named to host the 2016 edition of the prestigious Mind Media Awards on 14th November at The Troxy Theatre in London.
The Mind Media Awards are an annual ceremony, which honours the best portrayals of mental health problems across various media, including broadcast, digital media, print media and film.
Flintoff, who is one of the seven mental health ambassadors appointed by the Professional Cricketers’ Association (PCA) said that he is keenly looking forward to the award ceremony.
“I’m really looking forward to celebrating all the great work highlighted at this year’s Mind Media Awards.
“It’s encouraging to see that the media is giving more and more attention to mental health stories, and nowhere is that more evident than on this year’s shortlist.
“The media has a really important role in shaping the way we all think about mental health problems.
“Powerful and sensitive portrayals of mental health both educate the public and encourage people to seek help when they need it most.”
The chief executive of Mind, Paul Farmer expressed his delight at the prospect of Flintoff hosting the award ceremony and lauded the 38-year-old’s commitment towards raising awareness for mental health issues.
“We’re absolutely delighted that Freddie will be hosting this year’s Mind Media Awards.
“As the President of the Professional Cricketer’s Association, Freddie’s steadfast commitment to raising awareness for mental health and reducing the stigma within sport is admirable.
“This year’s nominations reflect some of the excellent work that has been done to improve depictions of mental health across television, radio and, this year, film too.
“The media industry has huge influence and with that comes a responsibility to contest the stigma that sadly still exists, through accurate representation.”
The Assistance Chief Executive Officer of the PCA, Jason Ratcliffe feels that the various steps taken by the organisation will help provide the necessary support to the players affected by any mental health problem.
“We are very proud of the PCA’s focus on mental health and our relationship with Mind.
“The Mental Health Charter is central to the future of sport, and through our mental health ambassadors, one of whom is Freddie, our Special Merit awards and our Mind Matters resources we believe that we can reduce stigma and increase support for any sportsperson experiencing a mental health problem.”
Mind is a mental health charity which provides support and advice to individuals suffering from mental health problems.
A total of 13 awards will be presented at the Mind Media Awards in various categories like drama, journalist, documentary and film and entertainment.
© Cricket World 2016