Brisbane Heat Claim Sports Marketing Award
A clear focus to entertain fans and bring families to the Big Bash League has been rewarded for the Brisbane Heat at last night's Mumbrella Sports Marketing Awards.
The Heat took out the Best Use of Owned or Social Media gong at the Mumbrella Awards after a summer of significant growth and engagement across their social media channels.
The club’s strategy of producing high quality digital content leading into and during the 2018-19 WBBL and BBL seasons resulted in the Heat retaining the position of having the highest combined social media following of any Australian sports club across Instagram, Facebook, twitter and YouTube – a total community of 1,302,804.
The Heat saw a significant spike in Instagram followers over the summer and were the most interacted Australian sports club on the platform in January and February this year.
Brisbane Heat General Manager Andrew McShea said the club’s social media strategy was driven by a purpose to entertain and inspire families and fans.
“Digital and social media has become such an important part of the Heat and our identity as a family-focused entertainment brand, so it’s extremely rewarding to be recognised in this area.
“We have a very clear purpose of entertaining fans and bringing families together. Whether it’s filming a net session through a camera on Chris Lynn’s head, or telling the story of a player’s journey from a country town to the Big Bash, the closer we can take fans into our inner-sanctum, the more passionate they will be.
“This strategy is reflective in the growth of our online audience, so the Mumbrella win is a great reward for our marketing team, and also our male and female playing groups who have embraced our purpose as well.”
As well as the Digital Media category, the Heat were shortlisted for the Best In-Game Activation Award, which was taken out by Toyota.
Now in its third year, the Mumbrella Sports Marketing Awards recognise the clubs, teams and agencies delivering outstanding work in the field of Australian sports marketing, fan engagement, sponsorship and public relations.
© Cricket World 2019