Celebrities join forces with NHS to encourage cancer checks
Sir Andrew Strauss, the ex-England cricket captain who lost his wife to lung cancer, has backed an NHS and Public Health England campaign urging people to get checked if they test negative for COVID-19 but have a cough that lasts for more than three weeks.
Sir Andrew has joined television presenter Gaby Roslin, who lost her mother to lung cancer, and others whose lives have been changed by the disease in a film warning not to leave it too late to get a check. Finding lung cancer early, like other cancers, makes it more treatable.
However, research commissioned by the NHS and Public Health England found almost half of people do not know that a persistent cough for more than three weeks can be a lung cancer symptom. And two thirds of people, 61%, would not make an appointment with their GP if they had a cough lasting three weeks or more and had tested negative for coronavirus.
The findings have been released as NHS England and Public Health England launch a major new drive encouraging people to get checked by a GP if they have lung cancer symptoms. In the poignant short film Sir Andrew, whose wife Ruth died aged 46, stressed that anyone coughing for three weeks or more should get checked.
Sir Andrew Strauss, Ex-England Cricket Captain and Founder of the Ruth Strauss Foundation, said: “This is a campaign very close to my heart after losing my wife, Ruth, to lung cancer in 2018. Lung cancer is a risk for everyone, Ruth had never smoked a cigarette in her life and was unbelievably fit and healthy. It’s so important that if you notice any loved ones showing symptoms that could be a sign of cancer that you encourage them to contact their GP practice.”
Around 39,000 people are diagnosed with lung cancer each year. Those whose cancer is caught at the earliest point, referred to as stage one, have a 57% chance of living for another five years, compared to 3% for those diagnosed at stage four.
Gaby Roslin, television, radio and podcast presenter, said: “I remember sitting there on the phone to the doctor and she said, ‘I’m afraid it is lung cancer’. Looking back on it my mum never told us how she was feeling, she was always making sure that we were all ok and making sure that my Dad was ok. If you catch it early it can make the biggest difference.”
The NHS Long Term Plan aims to increase the number of cancer patients diagnosed early, at stage one or two, from half to three quarters. The health service has seen more people come forward for cancer checks since the first peak of the pandemic, but lung cancer referrals are at 73% of the same point last year.
Research found that the main reasons people gave for not contacting their GP were wanting to wait to see if symptoms would go away on their own (25%) and being worried about burdening the NHS (31%).6 More than three-quarters (76%) of respondents said they would encourage their loved ones to make an appointment with their GP if they kept coughing but knew they did not have Covid-19.2 The ‘Help Us, Help You’ campaign includes a series of TV adverts encouraging anyone with an ongoing cough to not delay contacting their GP.
Professor Peter Johnson, National Clinical Director for Cancer for NHS England, said: “If you have had a negative Covid test but are still coughing after three weeks, do not delay – you must come forward to get a lung cancer check. Otherwise, we are going to see people with cancer that’s become more advanced and much harder to treat. “It is understandable that people haven’t wanted to trouble the health service during the pandemic or have been worried about attending appointments because of the Covid risk. However, the risk of a cancer that you don’t pay attention to is much greater than the risk of Coronavirus. GP practices have introduced a series of measures to make them Covid-safe. The NHS is open and ready to see anyone with a concerning symptom – it could save your life.”
Professor Sir Paul Cosford, KCB, CB, Emeritus Medical Director at Public Health England and lung cancer patient, said: “Having been diagnosed with late-stage lung cancer in 2017, I am passionate about this campaign. Nothing can prepare you for being told you have cancer. I cannot emphasise enough the importance of going to your GP as soon as you notice any symptoms, such as a cough for three weeks or more. The NHS wants to see you.”
Dr Hilary Jones, GP, said: “Speaking as a GP, I cannot stress enough how important it is to contact your GP practice if you’ve had a cough for three weeks or more and it isn’t COVID19, especially if you are over 60. This research shows the pivotal role friends and family can play in encouraging loved ones to contact their GP practice if they have a persistent cough, so please encourage them to act if you are in this situation. Whilst it’s probably nothing serious, it could be a sign of lung cancer and finding cancer earlier makes it more treatable.”
Paula Chadwick, Chief Executive of Roy Castle Lung Cancer Foundation, said: “COVID-19 has had a severe impact on lung cancer, particularly people being diagnosed, and so as the UK’s only charity solely dedicated to supporting everyone with the disease, we welcome this very important campaign. Of course, not everyone who has a cough lasting three weeks or more will have lung cancer, but it is always worth getting checked out because finding cancer early can make it more treatable. The key is acting on symptoms as soon as you spot them – and encouraging family members and friends to do the same. Don’t let anything stop you from putting your health first.”
Dr Seun Bakare, a GP based in North West London, said: “Recognising the symptoms of lung cancer can be difficult. In the first instance, if you have a new, continuous cough it’s really important to get tested for COVID-19. If it isn’t COVID-19, it could be a warning sign for cancer so you should contact your GP – we are ready to see you safely.”
From the start of the pandemic to December, 228,000 people started NHS treatment for cancer, 95% of whom did so within a month. Hospitals across England have also carried out more than two cancer procedures for every patient they treated for coronavirus in 2020.5 Despite this, latest figures show GP referrals for lung cancer remain lower than the same point last year.
NHS England has also introduced a series of innovations in cancer care during the pandemic, including COVID-19-secure surgery hubs that were set up across the country and £160 million invested in ‘COVID-19-friendly’ cancer drugs, that treat patients without having such a big impact on their immune system or offer other benefits such as fewer hospital visits.
© Cricket World 2021