Cricket meets Major League Baseball with ex-England cricketer Rob Key at Lord’s
January 2019. Global athletic footwear and apparel brand, New Balance, introduced baseball star and brand ambassador, Francisco Lindor, to the home of cricket at Lord’s with ex-England and former captain of Kent County CC, Rob Key. The sportsmen exchanged insight and technique, before taking to the nets alongside Glamorgan County CC cricketer, Billy Root.
Rob Key took the Cleveland Indians rising star through the historic corridors of Lord’s as he gave Lindor a crash course in the sport of cricket, its rich history and hall of fame. After comparing the art of both cricket and baseball and the role of batsman and bowlers against pitchers and hitters, Lindor was presented with a personalised official New Balance T20 match shirt, DC pads and gloves and headed to the nets at Lord’s to test his technique in front of the wickets.
The exercise was a learning experience for both Lindor and Key, as they discussed technique when holding their stance and gripping their bat. Despite initial difficulty striking the cricket ball, Francisco Lindor soon adapted his technique under supervision from Rob Key and Billy Root, before displaying his talents further by using a baseball bat in front of the stumps. The roles then swapped round as Billy Root showed his cricket technique and attempted to replicate Lindor’s power hit.
After spending the day with Francisco Lindor at Lord’s, Rob Key said: “It was a really insightful experience spending the day with the talent that is Francisco here at the home of cricket. The opportunity to exchange traditions and techniques between cricket and baseball demonstrated how individual each sport is, from a batters body position, stance and movement when striking the ball as well as their grip compared to a hitter in baseball. Spending time with Francisco was fascinating and I think we both learned so much.”
Liam Burns who is sports marketing manager at the ECB and New Balance UK also comments: “Bringing New Balance ambassador Francisco Lindor and ex England cricketer Rob Key together gave players, both former and current, the opportunity to take pride in what they do and pass on the knowledge of their game. New Balance as a brand has its roots firmly in the USA but also here in the UK and it was great to bridge this gap between the two continents and demonstrate our passion for both sports in the process.”