Throughout July and August, over 15 million special, marked promotional packs, across the entire Weetabix family, will be in stores to encourage all ages and abilities to get active with an instant win code.
Weetabix is giving customers a free or 2-4-1 sports session with every promotional pack – and some codes will even unlock top tier rewards such as experiences with athletes and sports kits.
Find out more: www.weetabix.co.uk/get-inspired
Heptathlete Denise Lewis OBE won Olympic gold for Great Britain in Sydney in 2000 but hadn't played cricket since she was a young girl so watch what happened when she took on the Weetabix #Sportingstarts challenge.
The #Sportingstarts campaign, recently launched by Weetabix, encourages everybody to get active with sporting giveaways in every promotional pack of the popular cereal
So, they challenged Lewis to have a go at cricket, and she took it on in good spirit.
"I'm very excited to be involved in this campaign, and with my background in sport I have a huge passion for nutrition and exercise," she said.
"I have been presented with the challenging opportunity of learning women's cricket…something I only played in the garden as a child, so this could be a very interesting experience for myself and somewhat comical for those watching!"
Judge for yourself as she takes on the challenge, beginning with the basics, moving on to one-on-one training and finally her first match.
She was supported by the England Women's team and their coaching team, led by Mark Robinson, at Loughborough University.
Videos courtesy of Weetabix
© Cricket World 2016