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El Dorado launches Master Blend 10th Anniversary CPL Rum

: Komal Samaroo, Chairman of Demerara Distillers Limited and Pete Russell, Hero CPL's CEO sign the contract for this new partnership
: Komal Samaroo, Chairman of Demerara Distillers Limited and Pete Russell, Hero CPL's CEO sign the contract for this new partnership
©Hero CPL

El Dorado Rum, one of the founding partners of the Hero Caribbean Premier League (CPL), have recommitted to the tournament for a further five years. Having been a huge part of the tournament and its success over the first 10 years, this new deal represents a strengthening of the relationship between the two brands. 

To celebrate the 10th anniversary of the Hero CPL and a decade of El Dorado’s involvement with the tournament Demerara Distillers Ltd are producing El Dorado Master Blender 10th Anniversary CPL T20 Rum. This world class rum will be available soon and will big a part of Hero CPL’s celebrations for its 10th season.
Over the last 10 years El Dorado has played a massive role in showcasing the best the Hero CPL has to offer with their El Dorado Celebrations campaign. They have also been part of the action with players having the chance to win a chest of rum if they hit one of the target rum barrels placed around the ground. Both of these fantastic initiatives will continue in 2022 and beyond. 
With the Hero CPL finals happening in Guyana in 2022. El Dorado will play a big part in bringing the vibes to the National Stadium with the brand bringing fans the Party Stand at the venue. 
Komal Samaroo, Chairman – Demerara Distillers Limited, said: “As the Caribbean Premier Rum, El Dorado is delighted to renew its partnership with the Hero Caribbean Premier League and to celebrate 10 years as the official spirit partner of the competition. From the inception of the Hero CPL tournament, El Dorado has enjoyed bringing to consumers, both regionally and internationally, the best that the Guyana and the Caribbean has to offer – allowing them to enjoy their favourite sport whilst responsibly consuming the smooth and uniquely complex El Dorado aged rums. This year is no different, cricket fans can once again celebrate with the El Dorado’s award-wining rums as they experience what has now grown into the biggest party in sport.
Jamie Stewart, Hero CPL’s Commercial Director, said: “The top experts rate El Dorado as the finest rum in the world, and just like their award-winning rums this partnership add depth and richness as it ages. For 10 years El Dorado has brought the party to the Biggest Party in Sport and we welcome the Spirit of the CPL for five more years.”