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England Unveil Historic Women's Sponsorship Deal

England Women and new official partners Kia
The ground-breaking partnership will see Kia come on board as official partners of England women
©England & Wales Cricket Board
 
All-new Kia Sportages all round
Contracted players will be driving the all-new Kia Sportage during the two-year term
©England & Wales Cricket Board
 

The England & Wales Cricket Board (ECB) has announced a historic deal with Kia Motors, who have become official partners of England women's cricket.

A two-year deal has been signed for Kia to be the official car of the England women's cricket team and it is the first ever standalone commercial agreement for the England women's team.

The agreement will see Kia take on title sponsorship of England Women's home Test matches against India this summer and Australia next year.

They will also benefit from a range of sponsorship and marketing rights around the team and contracted England players will be provided with the all-new Kia Sportage during the two-year term.

"We are delighted to welcome Kia as a new official partner of England women’s cricket," ECB chief executive David Collier said.

"This agreement is a ground-breaking first for the England women’s team and reflects the huge success the side has enjoyed over the last 12 months, along with the players’ wider role as superb ambassadors for the sport.

"It also illustrates how important media exposure is for the promotion of women’s cricket and we are indebted to our principal live broadcast partners, Sky Sports and BBC Radio, whose excellent coverage plays such a vital role in making the sport attractive to potential business partners."

Clare Connor, ECB’s Head of Women's Cricket, added: "This is a historic step for England women’s cricket and I am thrilled to be embarking on this new partnership with Kia.  

"Major global brands want to be associated with winners, and it is fantastic that the team’s outstanding performances on the field and growing media profile have enabled the England women’s cricket to earn their first-ever standalone commercial deal. 

"This is a significant breakthrough for both women’s cricket and women’s sport as a whole, and I’m sure our commercial team will be working closely with Kia to help them achieve maximum exposure for their brand."

Paul Philpott, President and CEO of Kia Motors (UK) Ltd commented: "We are delighted to be a major partner of England women’s cricket. 

"Kia’s affinity with cricket is well known as we have been the lead sponsor of the iconic Oval and Surrey County Cricket Club since 2011. 

"Supporting the hugely successful England women’s team is the next evolution for Kia in cricket. 

"We wish the team massive success in this summer’s matches and know the team will love driving their Kia Sportages."

England play India in a Test match Wormsley from 13th to 16th August before playing three One-Day Interantionals.

They then host South Africa for three Twenty20 Internationals against South Africa Women in September.


© Cricket World 2014