Essex achieves record sales of online tickets for NatWest T20 Blast
Essex County Cricket Club has managed to register a record number of sales of online tickets for the 2016 NatWest Twenty20 Blast supported by their ecommerce ticketing and CRM platform, TALENT Sport.
TALENT Sport, from Advanced Business Solutions was implemented in November 2014 and since then, Essex has seen a significant rise in online sales of tickets.
For the 2016 NatWest T20 Blast, sales for club members in the first week of priority saw a 50 percent increase from last year while there has been a mammoth 250 percent increase in overall online sales.
The chief executive of Essex, Derek Bowden stated that the significant increase in the ticket sales indicate that the online service has been very successful.
"We have made great strides in developing our online service.
“Our fans are now able to purchase tickets reliably from any device at any time and the feedback has been excellent.
“The figures we have achieved so far indicates the success of the online fan experience in meeting the demand for tickets at these incredibly popular matches.”
This move to adopt an online system has resulted in a substantial improvement in the ticket sales after the crash of Essex's telephone system last year.
The membership and ticketing manager at Essex, Rowan Bangs feels that by shifting to an online mode, the club has managed to significantly improve their telephone response rates.
“TALENT Sport is a reliable, efficient solution which is now fulfilling its potential.
“The sales this year so far have proved our decision to drive supporters online was the right one despite scepticism that perhaps cricket fans were not ready to embrace this move.
“Fans are enjoying the intuitive online experience and the time efficiencies gained for the ticket office has had a positive effect of improving our in person or telephone response rates by at least 50%.
“We have an excellent relationship with the team at Advanced and the changes we have implemented have proved hugely successful.”
Essex will begin their campaign in the 2016 NatWest T20 Blast with the game against Surrey on 20th May in Chelmsford.
© Cricket World 2016