Estee Lauder supports Pink Day Campaign
The Central Gauteng Lions (‘CGL’) and Cricket South Africa (‘CSA’) are delighted to announce Estee Lauder Companies as an associate sponsor to the much-loved Momentum Pink Day ODI on 9 February 2020 featuring the Standard Bank Proteas vs England at the Bullring.
It is envisaged that the Estee Lauder Companies, will be involved in all aspects of the Pink Day Campaign, remarked Mr. Wanele Mngomezulu, Marketing and Communications Manager at CGL.
“Estee Lauder Companies has committed to the partnership from the point of launch, through to Pink Monday’s, Pink Up In Pink golf day, the school activations, as well as the actual match day activations. Critical to this partnership is Estee Lauder Companies’ envisaged and much-valued support towards the breast cancer unit at the Charlotte Maxeke Academic Hospital and including other additional initiatives aimed at raising breast cancer awareness.”
Loren Dreyer, General Manager Estee Lauder Companies, South Africa and Sub-Saharan Africa says “somewhere in the world, a woman is diagnosed with breast cancer every 15 seconds. That is why, since 1992, Estée Lauder Companies has been committed to saving lives by uniting, inspiring and mobilizing the global citizen towards the mission of “The Breast Cancer Campaign” which is aimed towards creating a world that is free of breast cancer.
“We have been a leader in the global breast cancer movement since Evelyn H. Lauder co-created the pink ribbon and started “The Breast Cancer Campaign” in 1992. For 27 years, we have inspired action by funding the world’s leading research to bring us closer to a cure and bringing a global level of awareness to the disease through our brands and employees. The Campaign is a true testament to who we are as a company, it is a symbol of our dedication of our people, our commitment to family values and most importantly the lives of the people that we want to impact positively, around the world, through our efforts as a global corporate citizen.
“Estée Lauder Companies is therefore a proud partner to CGL and CSA towards the rollout of the 2019 “Pitch up in Pink” campaign, aimed at helping to raise awareness of breast cancer, a partnership that will enhance our relationship with Charlotte Maxeke Academic Hospital and therefore our efforts to fight the silent killer,” she concluded Loren Dreyer.