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Gatorade team-up with Cricket Australia in three-year partnership

Gatorade team-up with Cricket Australia in three-year partnership
Gatorade team-up with Cricket Australia in three-year partnership
©REUTERS
 

Gatorade and Cricket Australia are proud to announce an extension of their current partnership, with Gatorade to fuel the athletic performance of Cricket Australia for a further three years.

In addition to fuelling our elite men’s and women’s team, Gatorade will launch ‘Fuelling Greatness’, a digital content series with three of Australia’s greatest cricketers. Gatorade will also continue to connect with grassroots participants across the country through various community driven initiatives.

Speaking on the partnership extension, Gatorade ambassador and Australian fast bowler Pat Cummins said:

“We all put in an incredible amount of hard work behind the scenes in order to perform at our peak, and Gatorade is such an integral part pre, during, and post-match,” Cummins said.

“I am so excited to be a part of the Gatorade family and can’t wait to help drive the extensive grassroots cricket initiatives throughout the summer.”

The ‘Fuelling Greatness’ series will showcase the hard work and preparation Australian cricketers Pat Cummins, Alex Carey and Beth Mooney put in behind the scenes throughout the summer to prepare and help them be some of Australia's greatest players.

At a grassroots level, Gatorade and MyCricket will team up to find ‘Gatorade’s Greatest Player’ highlighting Australia’s greatest performances at a grassroots level, nominating weekly winners and awarding a major prize at the end of the summer.

Gatorade will also support community cricket clubs across the country by providing exclusive offers through a new online beverage platform, Club Connect. Clubs can benefit from a range of products, great prices free delivery six days a week and earn cash back on every purchase that the club can withdraw and spend how they like.

Gatorade will also donate five cases of Gatorade to every community cricket club* that registers and places their first order on Club Connect.net.au by December 31.

Cricket Australia’s CEO Nick Hockley said:

“We are thrilled to extend our longstanding partnership with Gatorade for a further three years,” Hockley said.

“Gatorade will support not only the performance of our elite cricketers, but a range of community cricket initiatives through Club Connect. We are excited to work alongside Gatorade to recognise the outstanding efforts of cricketers across the country, especially given how tough it has been for sporting clubs over the last 18 months.”

Tracy Hardwick, PepsiCo Beverages Senior Marketing Manager, said:

“We are excited to be continuing our longstanding partnership with Cricket Australia. Hydration and fuel are key to keeping athletes at their best, both in training and on game day and Gatorade is scientifically formulated with over 50 years of research making it the perfect partner for Cricket,” Hardwick said.

“It’s great to be able to extend our support to cricket clubs around the country as they return to play, after a difficult 18 months.”

* Terms and conditions apply. Club Connect is currently delivering within 150km of Melbourne, Sydney, Brisbane and Perth CBD


Official Cricket Australia Website