Hero CPL and iCare Generate Significant Collection of Recyclables
The Hero Caribbean Premier League’s (CPL) partnership with the Environmental Management Authority (EMA) iCARE Project proved a huge success during the 2019 tournament.
At the semi-final and final of this year’s event, at the Brian Lara Cricket Academy in Tarouba, 514 jumbo bags of mixed recycling were collected. This diverted substantial quantities of recyclables from the landfills. It is a significant achievement, meeting iCARE’s objective of greening a large public event and helping CPL to become a more environmentally sustainable event.
In addition to these successful recycling efforts, iCARE staff demonstrated and shared with cricket enthusiasts the importance of and how to recycle household items.
Chris Watson, Head of Marketing for Hero CPL said: “The way that the specators at the final fully supported the recycling efforts was fantastic to see and we were very pleased to play our part in both diverting waste from landfill and also in raising awareness of how people can recycle their single use packaging. We hope to be able to do even more with this regard in the future.”
Hayden Romano, EMA’s Managing Director added: “that public response to recycling at the CPL tournament was another indicator of citizen’s readiness to “Make Recycling a Part of Our Culture”. The EMA hopes to see this momentum toward environmental stewardship continue, as we work together to ensure that the natural resources of Trinidad and Tobago are conscientiously preserved for generations to come”.
ABOUT THE HERO CARIBBEAN PREMIER LEAGUE:
First started in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. Combining broadcast and digital viewership over 200 million fans watched the 2018 season to make it one of the fastest growing leagues in world cricket. In 2018 the tournament made a positive economic impact across the Caribbean of US$127million. Barbados Tridents are the current Hero CPL champions and the other competing teams are Trinbago Knight Riders, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Zouks and Jamaica Tallawahs. The 2020 tournament will take place between 19 August and 26 September. For further information visit www.cplt20.com.