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Hero CPL delivers record value for Tourism boards

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The Hero Caribbean Premier League (CPL) has delivered record value for the Caribbean during the 2020 season, with the tourist boards across the region receiving US$258million in media exposure.

Whilst the tournament was held behind closed doors in Trinidad & Tobago the Hero CPL worked closely with all six host countries to ensure that the Caribbean was promoted as a must visit destination. Both the live broadcast and the league’s digital channels carried bespoke tourism content for each of our partners.

The total exposure of US$258million is an increase of 381% on the 2019 figure with the tourist boards in Barbados, Guyana, Jamaica, St Kitts & Nevis, Saint Lucia and Trinidad & Tobago benefiting from the Hero CPL promoting the unique attributes of each of the countries. These figures were generated from an independent report compiled by YouGov Sport – one of the most respected research firms in the world.

The increase in exposure was driven by the Hero CPL’s record broadcast and digital audience of 523.5million in 2020.

Pete Russell, COO of the Hero CPL, said: “Our host countries are the heart and soul of the Hero CPL and every year we work very hard to get them as much coverage as possible. That was made more difficult this year, as a result of the COVID-19 pandemic meaning the games could only be played in one country, but we are delighted that we have still been able to deliver these stunning results. We would like to thank all our host countries for their support and we look forward to building on our successful partnerships in the coming years.”

ABOUT THE HERO CARIBBEAN PREMIER LEAGUE:

First started in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. There was a combined broadcast and digital viewership of over 500 million during the 2020 season to make it one of the fastest growing leagues in world cricket. Trinbago Knight Riders are the current Hero CPL champions and the other competing teams are Barbados Tridents, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Zouks and Jamaica Tallawahs. The 2020 tournament took place in Trinidad & Tobago between 18 August and 10 September. For further information visit www.cplt20.com

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