Hero CPL record 58% increase for commercial partners
The Hero Caribbean Premier League has delivered record total value to it’s commercial partners during the 2020 season, with a 58% increase from the 2019 season to a total of US$371million. These figures were collated by YouGov Sport, a division of one of the biggest research firms in the world.
The 2020 tournament was played behind closed doors at two venues in Trinidad as a result of the COVID-19 pandemic. While fans were unable to attend the league had record viewership of 523.5million. With so many people watching the tournament around the world the commercial partners involved with the Hero CPL got excellent exposure throughout the event.
The partners for the 2020 season were Hero Motorcorp, Digicel, El Dorado Rum, Republic Bank, Dream XI, Fun88, Bet Daily, Angostura LLB, Republic Bank, FedEx, Visa, Guardian Group, Carib, LifeBuoy, Turbo Energy Drink and Rainforest Seafood.
Jamie Stewart, Hero CPL’s Commercial Director said: “Hero CPL relies on our fantastic set of partners in order to bring the 'the biggest party in sport’ to the world. We are grateful to our partner family for standing with us during a challenging year and hope to have repaid that loyalty by delivering high value.”
ABOUT THE HERO CARIBBEAN PREMIER LEAGUE:
First started in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. There was a combined broadcast and digital viewership of over 500 million during the 2020 season to make it one of the fastest growing leagues in world cricket. Trinbago Knight Riders are the current Hero CPL champions and the other competing teams are Barbados Tridents, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Zouks and Jamaica Tallawahs. The 2020 tournament took place in Trinidad & Tobago between 18 August and 10 September. For further information visit www.cplt20.com
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