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How sports venues have adopted phone technology into their grounds

Hagley CC
Hagley CC
©Hagley CC
Zapaygo at Hagley CC
Zapaygo at Hagley CC

In many towns and villages across the UK, there’s usually a community venue which holds various events, and is a great hub for families. For Hagley in the West Midlands, its cricket club is the place that creates plenty of activities and is well supported.

With sport having had to take a break due to Covid-19, cricket clubs, amongst many others, have had to look at new ways of introducing technology into their venues to ensure payments are swift and safe.

What’s the solution?

With many cricket clubs reopening their doors for training sessions and to supportive parents, how different will it be once inside? Even those who aren’t regular sports enthusiasts know that the social aspect at Hagley Cricket Club is hugely important.

With social distancing in place, congregating at the bar being a thing of the past and cashless payments encouraged, sports venues will need to look at alternative solutions.

Going digital may not have been discussed before or even thought about because structures/routines are already set in stone and sometimes it can be hard to move away from what you know.

For clubs to continue trading safely, now is the time to invest in a working solution - technology. Mobile phones are always with us, they have become our daily lifelines and it’s time we embraced this.

The future of cricket clubs

Many of us have been patiently waiting to begin enjoying the upcoming summer months but venues have needed safer spaces due to Covid-19. Unlike previous summers where clubs have hosted large events, BBQs and charity days, cricket clubs will now have to look at other ways of sourcing income.

If every visitor downloaded the pre-order app Zapaygo, they would have instant access to food and drink menus. Once the order has been placed by the customer, they have the option to request table/chair service or collect from a safe designated area.

Being able to view menus, place orders and pay using mobile phones is the future. Venues cannot go back to overcrowding, long queues and handing over large amounts of cash.

Fady Jadayel, committee member at Hagley Cricket Club has seen a positive influx of users since introducing Zapaygo. 

“Zapaygo has greatly eased our transition into a transformed reality. It removes queues and has an easily navigable menu section which has meant it is highly accessible for our customers.

“For our bar staff, its ease of use has proved popular and has helped to make everybody’s life easier in these uncertain times.

“I thought using an app for Hagley Cricket Club might cause us some difficulties, but everyone has adjusted well and we’re having great success. Club members are actively encouraging others to download the app to order their drinks.”

By investing in a contactless app, visitors will maintain social distancing and not have to worry about counting out loose change. Whilst it may seem daunting at first, it has been a welcomed transition for Hagley Cricket Club.

©Cricket World 2020


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