James Anderson Launches Own Beer
By the time The Ashes get underway this summer, England's new leading Test wicket-taker James Anderson's own beer, launched in partnership with Marston's Beer Company, will be available to buy.
Fittingly, the beer is called King Of Swing and it will be on the supermarket shelves in Morrisons in June.
The beer that Anderson has helped to craft is a 3.8% refreshing pale ale full of appetising malt and hop character and is served in a bottle which has the man himself in action on the label.
Between June and August the beer will also be available from Marston's on draught in pubs.
Jimmy pulls a pint of his own beer
Anderson worked with head brewer Emma Gilleland when he visited Marston's Brewery in Staffordshire to learn about the brewing process, sharing his ideas about flavour profiles, hop aroma and the refreshment factor.
"I was amazed to learn that there was so much that went into brewing beer," Anderson said.
"I enjoyed talking to Emma about each of the complex elements that go into taste, aroma and refreshment. I am really pleased with the result and hope that beer and cricket fans agree."
Head Brewer, Emma Gilleland shows Jimmy how to text the gravity (or %abv) of the beer while it is fermenting
Gaynor Green, Marston’s Marketing Manager added: "We have enjoyed working with James as part of his ambassadorial role with us this year and in the run-up to this summer’s Investec Ashes.
"As a long-time supporter of cricket it is great to be able to marry the on-shelf appeal of our beer with the on-pitch brilliance of an England cricketer."
Marston's have a long-standing association with cricket in England that goes back to 2007 which currently includes partnerships with four Test-match grounds as well as sponsorship of several regional leagues and local clubs.
Anderson paid a visit to the Marston’s on-site cooper, Mark Newton for an insight into the traditional barrel-making craft, even trying his hand at a few of the skills himself
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