JCA announces new five year strategy - Building a Brighter Future

Japan Cricket Association
JCA announces new five year strategy: “Building a Brighter Future”
©Japan Cricket Association

The Japan Cricket Association is excited to announce its new five year strategy: “Building a Brighter Future” for 2018-2022.

In the previous five years the JCA’s strategy: “A Shining Sport of Choice” focused on developing playing hubs ("Cities of Cricket") in the Kanto region while developing attractive participation programmes and competitions.

The new strategy will focus on developing an innovative social format that will attract an unprecedented scale of new participants. It also aims to develop Cities of Cricket outside of the Kanto region.