Kids Take Over ICC Men's Cricket World Cup for #OneDay4Children
Sunday’s match will be titled #OneDay4Children in support of ICC Cricket 4 Good and UNICEF’s joint fundraising efforts supporting children across the globe.
On this very special match-day, three young cricket-mad children have been appointed ‘Playground Pundits’ and will take over some of the production elements that are integral for making this high-profile game special.
The kids takeover will see the ‘Playground Pundits’ support and manage the captains’ press conference the day prior to the game, assist the commentators and presenters in the broadcast zone, make announcements over the PA system encouraging spectators to donate and take part in a special social media take-over. As #OneDay4Children suggests, it is all about showcasing children as the heroes of the day and the campaign.
The ICC Men’s Cricket World Cup 2019 is using #OneDay4Children as a platform to raise important funds, using the huge reach of the tournament – over one billion cricket fans – to help children across the globe learn, play and be healthy. The money raised will support UNICEF’s humanitarian work for children, using sport to improve the quality and relevance of education.
UNICEF has already made a huge impact across the globe, including in the cricket-mad Caribbean. Capitalising on the popularity of cricket in the Caribbean, UNICEF partners with the West Indies Cricket Board to promote cricket-based learning in schools. The programme also addresses violence by improving training for coaches, making sport a safer and more supportive place for children.
The #OneDay4Children match between England and India promises to be a highlight of the tournament for the millions of people watching globally, as Edgbaston will turn blue in support of UNICEF and the players will show their backing for the campaign by wearing a one-off #OneDay4Children-branded kit. Celebrities and legends of the game will join the action with unique activations and fundraising both in stadium and across the live broadcast.
To preview what is in store for spectators at #OneDay4Children on 30 June, three ‘Playground Pundits’ - Edward, Summer and Anna - helped produce a broadcast interview with England captain Eoin Morgan, led by former skipper Nasser Hussain. Watch the video to discover what happened when the kids took over: https://we.tl/t-d3eVHljpNi
To help support children across the world, text TEN to 70160 to give £10 on Sunday 30 June.
© Cricket World 2019