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KNCB appoints Milena van Not as new CEO

KNCB appoints Milena van Not as new CEO
KNCB appoints Milena van Not as new CEO

The Royal Netherlands Cricket Association (KNCB) has appointed Milena van Not as their new CEO.

Milena van Not (1969) has a background as hockey player and coach at the Bloemendaal and HGC (The Hague) hockey clubs. Cricket however is not an unknown sport for her; she grew up in a ‘cricket minded’ family.

After her active career in hockey Van Not headed the Sponsoring en Partnership-team of Unilever in the Benelux. In this position she built an extensive international network and clinched deals with amongst others the national football association KNVB, the national sports federation NOC*NSF, the Royal Concertgebouw Orchestra en several important social institutes.

Her next step moved her into the sports marketing business with sport marketing bureau 2Basics, and leading the Dutch HELDEN (‘Heroes’) media. For the past couple of years she proved herself as a successful self-employed sports marketeer, involved in businesses like Volvo, and sports management and communication bureau Wasserman, a company re sports, guidance of sports persons, and sporting events.

At the KNCB office in Nieuwegein Milena will take over the position of Jaap Wals, who was the interim CEO in the past few years. Van Not: “I am looking forward to continue the process of restructuring and professionalising the organisation. At the same time I see it as my most important goal to grow the game in The Netherlands, together with our development team an all associated cricket clubs. On top of that I would like to introduce the cricket sport, one of the biggest sports in the world, to more people, especially sports fans, in this country”.

“I am convinced that my network and experience will be of great added value in this position at the KNCB. Together -office, board and all cricket clubs in The Netherlands- we will take up the challenges that lie ahead”.

Betty Timmer, chair of the KNCB board, is happy with the appointment of Van Not: “With her sporting and professional background I am sure we have appointed the right person in the right place. This year was of course, like for all sports in this country, a difficult year. But looking at our national ánd international programme, Covid-willing, we really have something to look forward to in 2021”.