Live Cricket Streaming: illegal streaming can lead to fraud, identity theft, malware…..
The cost of subscribing to all these services can be prohibitive for a lot of people and looking at illegal streams can be an attractive alternative, however, what a lot of consumers are not aware of is that illegal streaming can have its own hidden dangers.
With the Hundred Final coming up this weekend and other top ongoing cricket and sporting events taking place, some fans may be tempted to turn to illegal streaming to watch those games that aren’t freely available, but few really understand the risks that are at stake. Shockingly - three out of five people in the UK are unaware that illegal streaming can lead to fraud, identity theft, malware, explicit content – and even links to criminal gangs.
Cricket World spoke Kieron Sharp, an ex-police officer and CEO of FACT, the leader in intellectual property protection in the UK, on the danger fans face if they choose to illegally stream
“Consumers may be unaware of the hidden dangers of illegal streaming, and they need to understand the risks. Our research found three out of five people in the UK (62 percent) were unaware that illegal streaming can lead to fraud, identity theft, and malware.”
"Cybersecurity firm Webroot recently found that 92 percent of illegal streaming sites used for pirating sports content over a single weekend were promoting a range of Bitcoin and mobile app scams, as well as containing malware threats. It's clear how prominent the threat is to unsuspecting users.
“Fans who may be tempted to illegally stream need to remember that by doing so they could be putting themselves and their families at risk. Piracy is not a grey area – it is illegal, and so accessing these events through the official providers is the only way to ensure safe and legal viewing.”
FACT – Research (link to FACT website)
62% of people in the UK unwittingly putting themselves and their new gadgets at risk through piracy
Research commissioned by FACT has shown that three out of five people in the UK (62%) are unaware of the hidden dangers of piracy – fraud, identity theft and malware – or its links to criminal gangs.
The research, which focused on consumer behaviour and attitudes to piracy, found that with lockdowns in place across the UK, the nation has turned to home TV and entertainment tech to keep themselves occupied, with a quarter of people in the UK (24%) buying or receiving devices to watch their favourite films, TV shows and sports during the festive period.
Despite awareness of the illegalities surrounding piracy being high (76%), the majority of consumers were unaware of broader risks associated with it. A third (36%) were initially tempted to use new devices purchased during the festive season to access premium content like sports or films for free, unwittingly putting themselves, and their gadgets, at risk of the hidden dangers of piracy.
Once warned of the wider risks of fraud, identity theft and malware, as well as piracy’s links to criminal gangs, consumers admitted it changed their perceptions of piracy and those behind it. In fact, 39% said they would now advise friends and family against it.
Many sports fans, especially younger fans, according to other surveys a large percentage of them have viewed illegal streaming sports, but they also use pay to view services as well and it is difficult to see how to convert this generation around. Our advice here at Cricket World, is not to be tempted down the illegal streaming route but rather, lobby your sporting organization to offer free-to-view access to sports fans, rather than just maintain a paid for subscription model – doing that won’t trash your digital device or steal your identity!
©Cricket World 2021