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by John Pennington Wednesday 18 March 2015
The UK's leading youth and disability cricket charity, The Lord's Taverners, has announced a new partnership with The Barmy Army, England's supporters' club.
The Barmy Army has pledged to raise £100,000 for the Lord's Taverners in 2015 as part of the partnership.
To do so, they will undertake their first tour of England and Wales, during which they will be playing 18 cricket matches and 18 golf days, one in each of the 18 first-class counties.
Celebrity ambassadors including Matthew Hoggard will be helping the Barmy Army raise funds and build awareness of the Lord's Taverners among recreational cricketers and cricket fans in the UK.
The tour will be known as 'BAT2015' and has been sponsored by insurange group Miles Smith Limited.
"We are delighted to be supporting the Lord’s Taverners, particularly during an Ashes summer and the Barmy Army’s 20th anniversary year," Paul Burnham, Barmy Army Managing Director, said.
"We have organised BAT2015 around England’s international fixtures this summer so as many cricket fans as possible can get involved in the Tour and hear about the charity’s work.
"We have a long, successful history of charity fundraising on our overseas tours and we are looking forward to raising awareness and a minimum of £100,000 for the Lord’s Taverners this summer."
On top of the fundraising events, the Barmy Army will also create an official 2015 Lord’s Taverners summer tour t-shirt and will be fundraising at England games where possible.
The partnership will allow the Lord’s Taverners to speak to a new audience of supporters who are all avid cricket fans.
Lord’s Taverners CEO, Paul Robin, added: "The Lord’s Taverners has an exciting year ahead, and this partnership with the Barmy Army will allow us to inform new supporters about the great work the charity does.
"The Barmy Army has become a globally recognised organisation in the cricket world, famous for the superb support they give to the England team.
"We are very grateful for their backing, and look forward to a long and prosperous partnership over the season ahead."
© Cricket World 2015