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MCC increases digital footprint with launch of official Twitter channel

MCC increases digital footprint with launch of official Twitter channel
MCC increases digital footprint with launch of official Twitter channel
©REUTERS
 

Marylebone Cricket Club (MCC) is excited to announce the launch of a new social media channel, with the official MCC Twitter feed going live today.

This follows the launch in February of the new visual identity for the MCC and Lord’s brands together, which enables the Club to take pride in its history and status while delivering on its strategic vision as a modern cricket club and a driving force in the global game.

The new @MCCOfficial channel will give the Club a direct voice to the wider public on social media. It will focus on news and updates specific to MCC and its global position in cricket, allowing the existing @HomeofCricket channel to continue to amplify the status of Lord’s Cricket Ground as the most revered cricketing venue in the world.

Although Lord’s is at the heart of everything MCC does, the Home of Cricket currently dominates the Club’s digital footprint. The new MCC channel provides the opportunity to tell the many club-related stories that currently aren’t shared on social media, whether that be local community work (such as the coaching MCC carries out in schools across the City of Westminster), or international projects such as the Legacy Tours to Nepal.

MCC is a multi-faceted organisation and that will be reflected on the channel. It will report on Club news, MCC’s extensive playing programme (which encompasses the Club’s Out-Matches and MCC Young Cricketers), MCC in the Community, the Laws of Cricket, the history of the game (including the MCC Museum and the Club’s extensive collections of fine art and memorabilia), the MCC World Cricket committee, and the Club’s global role in the sport.

The Club will also have a presence on Instagram when the MCC channel launches on that platform later in the year.

Nick Stroudley, MCC Head of Digital, said: “We’re really excited about the launch of the new official MCC Twitter channel. Our Home of Cricket channel does an excellent job in strengthening the position of Lord’s as the finest cricket Ground in the world, but there are many wonderful aspects of MCC that don’t always necessarily fit in with the Lord’s brand.

“Now, we are really able to be passionate about the work that MCC does, broadcasting to our social media audience without cutting across our Home of Cricket digital footprint.”