Brooks Macdonald, the club’s principal sponsors since 2012, have extended their agreement with the club until the end of 2021 and will continue to appear on the front of Middlesex’s Specsavers County Championship shirts, taking their continual length of support of Middlesex Cricket to more than a decade.
The Brooks Macdonald logo will also feature on the back of the club’s new One-Day Cup shirt and on the collars of the new Vitality Blast shirt.
To align with their own focus on diversity, Brooks Macdonald will now, for the first time, also be the main shirt sponsors of both Middlesex’s Royal London Women’s One-Day Championship and Vitality Women’s County T20 competition kits.
Speaking of their principal sponsorship extension with Middlesex, Andrew Shepherd, Deputy CEO of Brooks Macdonald, commented:
“We are delighted to continue as principal sponsor of Middlesex Cricket and to support a club whose values and aspirations continue to align with our own.
“We welcome this fantastic opportunity to support both the men’s and women’s teams, and we are very excited for what the future holds for the club.”
Middlesex’s Royal London One-Day Cup shirts will from this season be sporting a brand-new club sponsor, in the form of the JMAN Group, a London based Management Consultancy firm specialising in data analytics and information management. They will be working in close partnership with the club on a number of sales and marketing initiatives throughout the coming year.
In addition to the JMAN Group being on the front of Middlesex’s One-Day Cup shirt, their logo will also feature on the back of the club’s Vitality Blast shirt and on the collar of the County Championship shirt, with the club’s new partner also benefitting from in-ground pitch-side advertising at the Home of Cricket and corporate hospitality with Middlesex at Lord’s.
JMAN Group’s Co-Founder and Managing Partner, Anush Newman, said:
“We are extremely proud to be a major sponsor and partner of Middlesex Cricket this year.
“Performing as a team and striving for excellence has been integral to building our business – values that we know are shared by the Middlesex Cricket family.
“We are also committed fans and excited to be part of what is going to be a fantastic 2019 for Middlesex and English cricket!”
Long-standing commercial partner Kingspan Insulation complete the front of shirt sponsorship trio from 2019, with their name emblazoned across the front of Middlesex’s Vitality Blast shirts this season – further extending their sponsorship relationship with Middlesex.
Their logo will also appear on the back of the club’s County Championship shirt and on the collar of the One-Day Cup shirt.
Also extending their sponsorship deal of Middlesex Cricket is Ark Build, who have signed a new agreement to continue their sponsorship of the non-leading arm slot on all three of the club’s playing shirts until the end of the 2020 season.
Ark’s shirt sponsorship agreement with Middlesex Cricket started back in 2011 and the extension they have signed, like Brooks Macdonald, will take their long-term commitment to supporting Middlesex Cricket to over a decade.
Rob Lynch, Middlesex Cricket’s Commercial Director commented:
“We are delighted with the shape of our new major sponsorship packages this year, and as thrilled as we are to extend our long-term partnerships with Brooks Macdonald and Ark Build to over a decade, it’s also exciting to welcome new commercial partners into the club as major sponsors.
“In Brooks Macdonald we have a principal partner who have shown themselves to be extremely loyal and committed to sharing our ambitions as a club. Our most sincere thanks go to them for their ongoing support of Middlesex Cricket and we look forward to another three years of working closely with them here at Lord’s.
“We are also extremely grateful to the team at Ark Build, who continue their excellent support of Middlesex Cricket. As one of our longest-standing partners it’s great to be continuing to work with them into a second decade, and we look forward to plenty more good times at Lord’s over the next few years with Ark and their clients.
“We welcome the management and staff of the JMAN Group into the Middlesex commercial family this year and are excited about working in partnership with them throughout 2019.
“Already they have shown themselves to be a fantastic partner of the club. Their expertise, knowledge and specialism in the digital world, working closely with our own internal marketing resources, will make a significant difference to our commercial position moving forwards.
“Finally, our thanks also go to Kingspan, who continue their support of Middlesex Cricket, having been involved with the club already for a couple of years. We look forward to welcoming them to Lord’s over the coming season.”
© Cricket World 2019