New Balance unveils official England Cricket kit with Make Your Mark campaign launch
London, U.K. May 18, 2018. Global athletic footwear and apparel brand New Balance launched the new England cricket kit yesterday evening in a flash mob style launch event that took place at Copeland Park, Peckham.
Fans, media and influencers viewed the premiere of the new campaign film to support the kit launch and also played a mass game of street cricket alongside their idols, including New Balance ambassador and England captain Joe Root, Jonny Bairstow and Mark Wood, who is also a New Balance ambassador. The reveal of the One Day International and T20 cricket gear coincided with the launch of the Make Your Mark campaign which aims to appeal to a young and dynamic audience.