New Partners For Chance To Shine
Chance To Shine have announced new commercial deals with Yorkshire Tea and Waitrose as well as extending their current partnership the Marylebone Cricket Club (MCC).
The cricket charity aims to inspire another one million people through the game by 2020.
Yorkshire Tea will resume its partnership of Chance To Shine's National Cricket Week, which takes place between 22nd and 26th June and will see 2,000 schools in England and Wales celebrate a week of cricketing activities and sampling Yorkshire Tea.
"We are very much looking forward to supporting Chance to Shine for a second successive year and building upon the huge success we have already achieved through the partnership," Kevin Sinfield, Yorkshire Tea Marketing Manager, said.
"We’re especially excited about unveiling our plans around Yorkshire Tea National Cricket Week, as having supported grassroots cricket for many years, it’s very close to our hearts."
Meanwhile, Waitrose will provide mascot opportunuties at England internationals for young people involved in the Chance To Shine Schools programme.
They will also be the event partner for both a 2005 Ashes Team Reunion event for Chance To Shine on 14th July and the charity's flagship fundraising dinner, 'Chance To Dine' at Lord's on 16th September.
"We are delighted to partner with Chance to Shine. We are passionate about developing cricket across the country at all levels and inspiring children to love cricket is a key part of that," Jeremy Hall, Waitrose Marketing Manager - Events & Sponsorship, said.
"We can’t wait to bring the 2005 team back together in July and see what the England players can cook up at Chance to Dine."
2015 will be the sixth year that Chance To Shine partners with MCC, focussing on promoting the Spirit of Cricket in Chance To Shine schools.
It will include a new schools' assembly resource, reward stickers for pupils showing good sportsmanship in PE and the revival of popular replica silver Ashes urns for school competitions during this Ashes summer.
"Chance to Shine costs £5 million a year to run so commercial partnerships are absolutely vital for the charity," Claire Hall, Corporate & Events Manager at Chance To Shine said.
"Yorkshire Tea, Waitrose and the MCC share our passion to spread the power of cricket and we are excited about working with them this year."
© Cricket World 2015