Notts CCC celebrate 20 years of cricketing artistry with launch of Vitality Blast Campaign
Samit Patel has starred in Trent Bridge’s newly launched video to promote the Vitality Blast, as he prepares to feature in the competition for a 20th successive year starting on Friday 27 May.
The stalwart all-rounder is featured alongside a host of his Outlaws’ teammates including Haseeb Hameed, Ben Duckett, Joe Clarke, Alex Hales and Jake Ball in the cinematic production.
The video celebrates two decades of ‘cricketing artistry’ with the domestic T20 competition having taken place each year since 2003.
It represents the second instalment of the ‘Be More Outlaw’ campaign, in partnership with Affixxius Films, following the 2021 edition starring Duckett.
The film, which showcases the club’s new Vitality Blast kit adorned by the branding of John Pye Auctions, Vertu Motors and adidas as well as Affixxius themselves, will play out on Trent Bridge’s big screens ahead of each of the Outlaws’ seven home fixtures during the group stage of the competition.
Patel, whose first T20 appearance came against Leicestershire on 21 June 2003 and who has gone on to appear for the Outlaws on 206 occasions in the format, puts his longevity in the tournament primarily down to an undiminished love of the game.
“Playing for Notts is as special to me now as it was two decades ago,” he said. “I’m at my happiest when I’m playing cricket and I’m grateful that the T20 competition at Trent Bridge has allowed me to do that on the big stage for such a long period of time.
“Some of my fondest memories in the game have been winning T20 matches in-front of big crowds at Trent Bridge.
“We’ll be giving everything to provide more of the same this year and hopefully a tilt at the trophy as well.
“It was good to get involved in the video this year. I was excited to see what they would come up with and they didn’t disappoint.”
Affixxius Films have been partnering with the Outlaws on their T20 campaign videos since the launch of ‘Put Some Colour in Your Cricket’ in 2011.
“To not only see our branding on the back of the kit, but to also have the ability to create unique content for them really is a privilege,” said their Senior Partner Tim Cabrelli.
“The club continues to show ambition to push the boundaries with the content it generates and this year’s video is no different. We’re really excited for everybody to see it online and under the lights at Trent Bridge.”
Notts Outlaws, who have won the Vitality Blast on two occasions, in 2017 and 2020, commence their tournament with a home contest against Worcestershire Rapids on Friday 27 May, with the last of the six further fixtures that follow at Trent Bridge taking place against Durham on 1 July.
Tickets are available online via tickets.trentbridge.co.uk or by calling 0115 899 0300.