Peshawar Zalmi partners with Red Bull to gear up for PSL
Ahead of the upcoming Pakistan Super League (PSL) starting later this month, Peshawar Zalmi has announced their alliance with Red Bull as its official Functional Drink Partner! functional energy drink partner.
The two enterprises made the mega announcement literally in the air as a sky-diver donning the red and blue helmet floated in the stratosphere and revealed the yellow and navy-blue flag Red Bull Athlete, Fred Fugen, came to Pakistan and did a skydive with the Peshawar Zalmi flag, floating in the stratosphere – signifying launch of the partnership.
Chairman Peshawar Zalmi Mr. Javed Afridi said, “Red Bull is a major player in sports globally and is renowned for producing great content. I am excited about Peshawar Zalmi’s partnership with Red Bull and looking forward to coming out with something special for the fans this season.”
With Red Bull now lending the wings to Peshawar Zalmi, the sports teams can soar even higher into the skies. The announcement video also revealed the hashtag #ZalmiGotWings.
“With an ever-increasing fan base and rising brand value, we at Peshawar Zalmi are constantly on the look out to innovate and provide the best experience to the fans,” said Peshawar Zalmi CCO Mr. Nausherwan Effandi. “Red Bull compliments our vision perfectly and have set global benchmark in regards to sports marketing. Along with cricketing collaboration with Peshawar Zalmi and their initiatives such as Red Bull Campus Cricket, we are ready to venture into other sports, esports and music together in the future as well.”
Previously, in summer 2021, Red Bull Pakistan and Peshawar Zalmi collaborated on a brand-new video series called ‘That One Inning’ in which star sports athletes key Peshawar Zalmi players reminisced on their memorable innings. The series inaugurated with two Zalmi players, the legendary Shoaib Malik in the pilot episode followed by Imam ul Haq. More episodes will follow suit in which Zalmi players will recall the innings close to their heart and break it down for the audience.
Furthermore, the partnership will extend to Red Bull Campus Cricket, an annual global T20 tournament for university cricket teams. Peshawar Zalmi coaches and players will lend their support to the competition and mentor the top universities that qualify for the National Final. The best players will stand a chance to be identified and considered for Peshawar Zalmi in the coming seasons.
With this new phase in the Red Bull and Peshawar Zalmi partnership, more exciting collaborative ventures merging arts and sports (and definitely sky-soaring wings) are yet to come.