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Radio City on-boards cricketer turned commentator Anjum Chopra for ICC T20 World Cup 2022

Cricket Ka Blockbuster
Cricket Ka Blockbuster

As ICC T20 World Cup 2022 has commenced, Radio City, India's leading radio network, is back with a new season of their cricketing IP ‘Cricket ka Blockbuster’.

Cricket is a sport that connects everyone for a common love of the game. Taking this into perspective, Radio City intends to entertain cricket fans across the country in the true spirit of the sport. For the latest season of Cricket ka Blockbuster, Radio City has on-boarded Anjum Chopra, a former cricketer, and current cricket commentator, as the show host.

The nation is riding high in the spirit of sports as the enthralling T20 World Cup season has just started and features intense competition among all participating teams. Radio City's exclusive show with Anjum Chopra is all geared up to provide custom-tailored cricket entertainment with a twist to add to the excitement of the field. With the brand Nissan as the presenting sponsor of Cricket Ka Blockbuster, the radio station is geared up to entertain all cricket fanatics until the last match of the season.

Commenting on the new season, Mr. Kartik Kalla, Chief Creative Officer of Radio City said, “Radio City always designed innovative IPs that resonate with the viewers’ interest and preferences. The passion for cricket knows no bounds and with the start of the ICC T20 World Cup, the fans couldn't be more excited. We are assertive that the new season of Cricket ka Blockbuster with eminent commentator Anjum Chopra as the host will entice the cricket enthusiasts and keep them hooked throughout the World Cup season”.

As the T20 cricket bonanza has just begun, 'Cricket ka Blockbuster' will feature cricket analyst Anjum Chopra delivering fascinating stories to a cricket-passionate nation through prediction and post-match analysis. She will predict how the teams will perform, their possibilities, which players to watch, their chances of winning, and much more.  In addition to entertaining trivia and match analysis, the other aspects of the show include a foot-thumping jubilant anthem, the opportunity to guess the score and win prizes, post-match commentary with Anjum, tournament highlights, and all match-related updates.

Commenting on the association with Cricket ka Blockbuster, Cricket Expert, Anjum Chopra said, “As the World Cup fervor is known to reach frantic melodies in our country, I couldn't be more elated to be on-air on Radio City's show ‘Cricket ka Blockbuster’. Cricket ka Blockbuster is one such show by Radio City that is as exciting as the game of cricket. To thrill the listeners and cricket enthusiasts I am stoked to engage with the listeners by sharing my cricketing tales, trivia, match predictions, anecdotes, and much more.”

The previous season of Cricket ka Blockbuster was held during IPL 2022 where the cricketer turned commentator was associated with Radio City as the host of the show.

About Radio City:

Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Being the first FM radio broadcaster in India with over two decades years of expertise in the radio industry, Radio City has consistently been the No.1 radio station in Bengaluru with 25.1% and No.2 in Mumbai with 14.6% average listenership share respectively. (Source: RAM Data, TG: 12+ Period: Week 1, 2013 to Week 26, 2022). Radio City Delhi ranks #3 with 11.9% average listenership share (Source: RAM Data, TG: 12+ Period: Week 1, 2019 to Week 26, 2022).

Music Broadcast Limited currently has 39 stations across 12 states, comprising 62% of the country’s FM population. Radio City reaches out to over 69 million listeners across India covered by AZ Research 2019 (Source: AZ Research Report). The network provides terrestrial programming along with 17 web-stations, through its digital interface, www.radiocity.in

Radio City has spearheaded the evolution of FM radio by offering content that is unique, path-breaking and invokes city passion amongst listeners with its brand philosophy of “Rag Rag Mein Daude City”. The network introduced humour and the concept of agony aunt on radio with Babber Sher and Love Guru respectively. It also initiated Radio City Freedom Awards, a platform to recognize independent music and provided a launch pad to budding singers with Radio City Super Singer, the first singing talent hunt on radio.

Radio City has bagged over 110 awards across national and international platforms such as New York Festival, ACEF Awards, Golden Mikes Radio Advertising Awards, India Radio Forum, etc. in the recent past. Radio City has consistently featured for the 7th time in ‘India’s Best Companies to Work For’ study conducted by Great Place to Work Institute. The company has also been recognized in ‘India’s Best Workplaces for Women – 2019’ and has ranked amongst the Top 75 organizations on the list. In 2020, Radio City ranked 4th in ‘Best Large Workplaces in Asia’, according to the GPTW survey.

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