Rewind To...Sir Viv Richards on beating England in 1976 - Cricket World TV
Take a look back into our archives watch and this clip of West Indian legend Sir Viv Richards telling us how he and his side motivated themselves to beat England in 1976.
Prior to the series, England captain Tony Greig had said he intended to make the tourists "grovel".
However, his words - whether he truly meant them or not - would come back to haunt him as West Indies ran out 3-0 winners in the five-game series.
"May God bless his soul, in the end he did get down on his knees and did the necessary stuff that he promised," Richards says, remembering that in the end it was the late Greig who had to grovel, doing so on the pitch at The Oval.
The series is now regarded as a huge turning point for the West Indies as the start of their domination of the game.
That success was built upon outstanding batting - with Richards often leading the way - and a battery of outstanding fast bowlers who made life uncomfortably difficult for their opponents.
"This is what sport is about, and I think that sort of gave us an insight to how competitive a game of cricket can be," Richards said about the fast bowling tactics used by his team.
"We went out and because of some of the comments, we felt stronger about ourselves and what we wanted to achieve.
"That was it. No nastiness, we just did the job in terms of what needs to be done."
After draws in the first two Tests at Trent Bridge and Lord's, they picked up victories at Old Trafford, Headingley and The Oval, as well as winning all three One-Day Internationals that followed.
"The aggression - that aggression helped, as far as results were concerned," he added.
It would also help West Indies stay at the top of the world game until Steve Waugh's Australian side rose to prominence in the 1990s.
© Cricket World 2015