Through their charity auction platform, www.SaltScout.com, they sell celebrity memorabilia to raise money for NGOs. For instance, their latest auction went live recently, and features MS Dhoni's cricket jersey from the Snickers advertisement, along with a warrior costume personally signed by him. Proceeds from this sale will benefit the The Leukemia Lymphoma Foundation, a unit of Tata Memorial Hospital.
By working closely with celebrities and entities such as production houses, designers, ad agencies and talent agencies, SaltScout unlocks new value from the resources of its partners, generating new revenue streams for social causes that are important to them. In this way, this unique social venture uses market-based approaches to support fundraising for social causes in a sustainable and scalable fashion.
Their previous charity sales featured items associated with celebrities such as Hrithik Roshan, Akshay Kumar, Ranbir Kapoor and Anushka Sharma. Proceeds benefit a range of social causes, from animal rescue and education of underprivileged children to support for promising athletes in need of financial assistance.
They are auctioning Dhoni's #7 jersey from his Captain Cool role in the Snickers ad, along with a warrior costume autographed by him, at https://saltscout.com/auction/dhoni-jersey-from-snickers--signed-warrior-costume- .
Proceeds will benefit cancer patients at the Leukemia Lymphoma Foundation, 80% of whom have an annual income of less than Rs. 30,000 (GBP 329).
©Cricket World 2018