The decision comes as the Resimac seeks to shift its marketing focus following the merger between RESIMAC and Homeloans in 2016.
Resimac joined the Perth Scorchers as Principal Partner for the BBL|03 campaign under the Homeloans.com.au banner and has been the club’s longest standing partner, featuring prominently across the Scorchers playing shirt.
Both organisations have experienced strong growth and success across the six seasons, with the Perth Scorchers winning three championships and Resimac becoming one of the leading non-bank lenders across Australia and New Zealand.
“The partnership has put our brand on a national stage providing exposure to millions of Australians,” said Resimac Group CEO, Scott McWilliam.
“We have been delighted to align ourselves with such a respected and high-performing organisation.
“The professionalism that the Perth Scorchers have demonstrated both off and on the field has reflected our brand, solidifying our position as a reputable and trustworthy home finance lender.”
WACA CEO Christina Matthews said; “the Scorchers and Resimac, and prior to that Homeloans, have been a perfect fit in so many ways.
“Homeloans started in WA, competed on a national level and were in growth phase when they joined us.
“It’s strong ambitions to be leaders and innovators in their industry and create excellent customer experiences saw it make the bold decision to align with Resimac and reinvent itself.
“We are very proud of the partnership we have built with them and the shared successes.”
While the Perth Scorchers missed out on this season’s finals campaign, the club led the League in overall attendance with a club record 210,928 fans attending its matches at Optus Stadium along with continued growth across its partnership portfolio.
© Cricket World 2019