Shane Warne has been very closely associated with the team since its inception leading the team to a title win in the inaugural year in 2008. His captaincy drive and intensity with which he led a bunch of youngsters to dizzying heights of success is part of a cricketing folklore. He went on to captain the team for four seasons until 2011, after which he retired from all forms of cricket. The 11th edition of the IPL saw Warne returning to Rajasthan Royals as a mentor.
Shane Warne commented, “I’m very happy to be back with the Royals and I’m grateful to the team and the fans for their constant support. It was important for us to retain our established values but at the same time develop a new and modern identity. I am already in love with the new look of the team and hope the fans will love it too.”
Manoj Badale, Lead owner, Rajasthan Royals is excited to have Warne back in the fold commenting, “We feel that the time is right for us as a brand to invest further into our marketing strategy and create an even stronger brand presence both on and off field, hence having our First Royal Shane Warne to lead from the front as a Royal Brand Ambassador was important. We welcome him back once again and hope for an exciting IPL season ahead.”
In conjunction with this exciting new appointment the team is also announcing an updated brand identity with a new colour. After a decade of the Royals presence in the world’s biggest Twenty-20 competition, the Indian Premier League, the team is turning PINK after the huge response from the fans last season and the deep routed link between the colour and the state of Rajasthan.
Jaipur is known as the pink city, Jodhpur is famous for pink sandstone and Udaipur produces pink marble. Pink, therefore, is best suited as the official colour of Rajasthan Royals, which will also help the fans identify and celebrate their team.
Manoj Badale, Lead owner, Rajasthan Royals shared his views on the new brand identity, “We are extremely happy to announce our official colour as ‘PINK’. This is an exciting change for us and comes as a response to the fantastic reaction from the fans to our training kit and cancer out jersey last year, as well as of course Jaipur being the Pink city!”