The new deal sees an extension of the partnership to include the Vitality Blast shirt, on top of their long-standing sponsorship of the club’s Royal London One-Day Cup shirt.
The kits will be worn throughout Derbyshire’s limited overs campaigns in 2019, with the Royal London One-Day Cup running in April and May, while the Vitality Blast takes place during the height of summer in July and August.
The twenty-over competition takes place throughout the school holidays and Showcase Cinemas will once again have naming rights over the Showcase Cinema de Lux Family Stand.
This remains a prominent section of The Pattonair County Ground dedicated to providing an entertaining matchday experience for young supporters during the Vitality Blast.
Chief Executive, Ryan Duckett said: “Showcase Cinemas have been long-standing partners of the club and we are delighted to have extended our partnership and have their support for what promises to be another exciting year.
“There’s a packed summer of cricket ahead and the Vitality Blast is always a big part of that and a competition that brings a wider audience together watching cricket.
“We have two new kits this year featuring the Showcase Cinema de Lux brand and I know the squad are keen to build on the progress they have made in both white ball competitions over the last few years.”
Jon Dixon, Sales and Marketing Director for Showcase Cinemas, said: “Similar to Showcase Cinemas, Derbyshire County Cricket Club is a big part of the local community with the aim of bringing entertainment to a wide audience.
“The Vitality Blast tournament is a fast-paced and exciting competition and we are delighted to extend our partnership to continue supporting the club and the competition during a period which sees some fantastic family films at Showcase Cinema de Lux Derby, including Toy Story 4, The Lion King and Spider-Man: Far From Home.”