Cricket World TV - Sidhartha Mallya On Kingfisher's Cricket Involvement

Sidhartha Mallya, UB board member (parent company of Kingfisher), talks to us about how Kingfisher has got involved in this summer's cricket series between England and India.

He talks about why it is important to align with cricket and talks about the series, which could still see Sachin Tendulkar reach his 100th international century - unless Kingfisher ambassador Graeme Swann gets him out first!

Kingfisher is the World's No.1 selling premium Indian lager-

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