SMJ announced as Official Eyewear Supplier for the JCA
The Japan Cricket Association (JCA) and SMJ Corporation (SMJ) have agreed to a three year deal that names SMJ as the JCA’s Official Eyewear Supplier.
SMJ Corporation (SMJ)
SMJ is the distributor of SMITH, an American outdoor eyewear brand, in Japan and provides mainly eyewear products that maximises the performance for people enjoying sport or outdoor actives. Kazuo Nakajima, President of SMJ, said "We are delighted to have the opportunity to support the JCA. We have been the distributor for Smith, the No.1 brand in the snow sport industry, in Japan for 23 years and we have been expanding into other outdoor sports in the last five to six years.
As a stylish sport, Cricket is a great fit for SMITH and we believe the partnership will add value to the brand. We also hope that the sport will grow in Japan.
JCA CEO, Naoki Alex Miyaji, said, “SMITH sunglasses will not only help to protects the players eyes and improve performance, but will also help make the sport appealing to more people. The aim of our new five year strategy, “Building a Brighter Future”, is to innovate the sport to attract more participants. We are excited to have found an ideal partner to achieve this.