Stuart Broad and Dan Lawrence join Leyton Grassroots Cricket Session
England cricket stars Stuart Broad and Dan Lawrence (from Leytonstone) recently joined an East London-based grassroots cricket session as part of the LV= Insurance ‘In With Heart Tour’.
LV= Insurance is supporting grassroots cricket in Leyton and across the UK via the #Funds4Runs initiative – with the session run by Leyton Community Centre after they received a grant from the £1m pot jointly funded by LV= Insurance & the ECB.
This session focused on encouraging diverse social, cultural and religious groups into cricket, with the community hub also running women's, over 50s and local recreational cricket. The session hosted forty children from four local cricket clubs who had benefitted from the #Funds4Runs grant, including Lawrence’s former club Chingford CC.
#Funds4Runs focuses on the areas where access to cricket support or cricket itself has been limited because of the pandemic.
Broad and Lawrence joined the session to help celebrate the different levels of the cricket pyramid and underline the need to support grassroots cricket after the impact of the pandemic.
And speaking at the event, Broad said he hoped to inspire more diverse groups into cricket as the game recovers and rebuilds.
“It is a pleasure to be in Leyton today to show my support for the grassroots game and see the work that the ECB and LV= Insurance are doing to support cricket through the #Funds4Runs initiative.
“As professional cricketers, we fully understand the importance of nurturing the grassroots of the game as, without it, many talented players would simply slip through the net.
“It has been a joy to see how cricket has come back so strongly this year, and we still have a chance to beat the Aussies in their own patch with the Ashes in the coming weeks!”
Lawrence, meanwhile, praised the work done in his local area through the initiative.
“I have really enjoyed returning to Leyton today to see how LV= Insurance and the ECB are supporting grassroots cricket through #Funds4Runs.
“It is great to see members of my former club, Chingford, at today’s session as the club continues to offer young cricketers from the area a pathway into the sport.”
This was the sixth stop of the LV= Insurance ‘In With Heart’ Tour – a campaign celebrating cricket’s unique and diverse community by bringing elite players to grassroots #Funds4Runs initiatives at eight different stops across the country this year.
The first stop saw former England women’s player Lydia Greenway visit a session for girls from the South Asian community in Bristol, before Ian Bell and Isa Guha surprised a Birmingham Primary School’s coaching session in July.
The third stop took place in Nottingham ahead of the First LV= Insurance Test match at Trent Bridge, with current England player Dom Bess and former captain Michael Vaughan visiting a session at Haydn Road Community Cricket Club.
England Disability Cricketer Dan Bowser joined a session involving young people with a range of disabilities, before men’s players Saqib Mahmood and Dawid Malan visited Rotherham for stop five.
LV= Insurance became Official Title Partner of Men’s and Women’s Test Cricket in England & Wales and of the County Championship earlier this year. The ‘In With Heart’ campaign was also launched with a film featuring England players and supporters, available to view on the LV= cricket hub.
In line with LV= Insurance’s support of English cricket from the grassroots to the professional game, the film celebrates the sport’s community with players and fans lending their voice to announce they are ‘in’ for the domestic cricket season.