Tata Motors' Harrier to be their lead brand for VIVO IPL 2019
The Board of Control for Cricket in India (BCCI) today announced that IPL Official Partner TATA Motors will promote their newly launched SUV - Harrier as their lead brand for the VIVO Indian Premier League 2019.
The recently launched Harrier will leverage the IPL platform to showcase the SUV, engage fans and deliver memorable experiences to them.
Speaking on the development, Mr. Amitabh Choudhary, Acting Hony. Secretary BCCI, said, “We are excited to continue our partnership with TATA Motors and have their newly launched SUV, Harrier, as the Official Partner of the IPL, 2019. Harrier’s exhilarating performance is very akin to the muscle that players put in to have the highest batting strike rate and win the Harrier Super Striker Award every match and for the season. We look forward to delivering great exposure to both the Harrier brand as well as TATA Motors.”
According to Mr. Mayank Pareek, President Passenger Vehicle Business Unit, Tata Motors, “After a successful association last year, it is only fitting for Tata Motors that our premium SUV, Harrier, should be the Official Partner of one of the biggest sporting events across the World. Born of legendary pedigree, the Harrier has received a phenomenal response from customers across India. Much like the IPL, which is one of the most iconic global cricketing events, and is widely celebrated as a platform for budding talent and international cricket legends, the Harrier too is known for its exhilarating performance and exciting drive. We have elaborate plans to capture the audience’s attention in-stadia, on-air and across digital platforms, and hope to drive tremendous value from this association yet again.”
Harrier will also continue with the very popular Harrier Fan Catch where fans are rewarded INR 1 lakh for taking a single-handed catch of a six. One lucky fan who wins the most popular Harrier Fan Catch of the season will drive the luxury SUV home.
The 2019 VIVO IPL begins on March 23, 2019.